Adelaide Oval Transforms its Guest Experience

Cisco’s technology solutions helped to convert a historic single-use facility into a multi-use precinct.

Adelaide Oval

A South Australian icon, Adelaide Oval hosts sporting events and experiences.

Industry: Sports, media, and entertainment
Location: Adelaide, South Australia
Size: 250 employees



  • Implement the Digital Guest Engagement project to re-affirm Adelaide Oval as a world-class stadium delivering world-class experiences



  • Decreased total cost of ownership (TCO) through operational efficiencies derived from a single, intelligent, and secure network across the precinct
  • Enhanced the fan and hotel guest experience through innovative digital engagement platforms
  • Delivered new revenue opportunities through a Cisco gamification experience

Now we are one of South Australia’s leading tourist destinations. We no longer see ourselves as just a stadium. We see ourselves as a world-class, multi-dimensional precinct capable of providing a seamless experience for customers.

Nick Addison, CEO