Case Study: Live Nation BottleRock Festival

Improving the festival experience with Wi-Fi 6

Live Nation Entertainment produces more than 40,000 shows and 100 festivals annually. To improve fan, vendor, and staff experiences at BottleRock Napa Valley 2021, Live Nation deployed a groundbreaking
Wi-Fi 6 network using next-generation Cisco technologies. 



  • Provide Wi-Fi for festival attendees, vendors, and staff
  • Support thousands of users across wide festival grounds
  • Gain visibility and control over the network


  • Seamlessly supported 23,300 unique users
  • Transferred 22 TB of data without performance loss
  • Improved the festival experience for 88% of users

What they’re saying

Cisco Wi-Fi 6 really changed the game for us, and I think it's going to set the bar for years to come.

Jason Scoggins, Chief Revenue Officer, Latitude 38 Entertainment

Who is Live Nation Entertainment?

Industry: Entertainment

Location: Beverly Hills, CA

Size: 44,000 employees globally