Case Study: Nine

Nine flips to full IP Network

Australian broadcaster Nine recently underwent a technology transformation to run its content entirely over IP Fabric for Media, cutting the reliance on a legacy network to unlock efficiency, agility, and flexibility.



  • Legacy technology was due for an upgrade to improve speed and efficiency
  • Changing media needs required multiple technology transitions
  • Needed agility and speed to revamp workflow and compete with social media
  • Lack of flexibility, underutilized resources, and long setup times


  • Simplified live 4K broadcasts
  • Saved resources by converging all signals into a single network that can do everything
  • Delivered faster stand-up and tear-down times, and simplified connection to remote sites
  • Greater adaptability to support current (4K) and future resolutions (8K and beyond)
  • Upgraded network while maintaining operational efficiency, reliability, and security

What they’re saying

For us, it's a bit like switching the production and business model from black and white to color. It’s the future of broadcasting and together with Cisco, we're shaping it.

Geoff Sparke, Director of Broadcast Operations, Nine

Who is Nine?

Industry: Media and entertainment

Location: Australia

Size: 3,000-4000 employees