Cisco Case Study: Under Armour

Improved operations, drives profitability

Designing innovative products to help athletes perform at their best, Under Armour chose Cisco for frictionless, real-time collaboration to live up to the promise of their brand. Webex enabled greater strategic alignment and data-informed decision making.



  • Too many apps, too many tools
  • Collaboration tecchology lagging. Took 10 to 15 minutes to start a meeting
  • Needed a single communications platform to call, message, meet and file share

Impressive outcomes

  • Increased number of meetings by 39 percent while decreasing meeting duration by 18 percent
  • Meeting join time reduced from 10 minutes to five seconds saving 121,000 hours
  • Platform enables virtual selling and events and an agile work anywhere employee experience

Unlocking organizational time

Webex meeting minutes have tripled since the work-from-home orders began to 15,000 per week, but the duration of meetings is shorter now. We think people are really starting to find those efficiencies. They’re able to do a lot of their premeeting and postmeeting work right in the platform.

Karen Dean, Senior Manager Collaboration Services, Under Armour

Who is Under Armour?

Industry: Sports apparel and equipment

Location: Baltimore, MD

Size: 15, 800 employees