Overview of the Analytics Service
The Cisco Connected Mobile Experiences (Cisco CMX) Analytics service provides a set of data analytic tools for analyzing Wi-Fi device locations. The Analytics service helps organizations use the network as a data source to view visitors’ behavior patterns and trends, which will in turn help businesses improve visitor experience and boost customer service.
The Analytics service enables you to:
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Analyze Wi-Fi device locations.
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Estimate the number of new visitors (visitors seen for the first time) and repeat visitors (recognized from an earlier visit), the amount of time they spend at a venue, and the frequency of their visits within a venue.
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Gain detailed insight into the behavior patterns of visitors moving and interacting within a venue.
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Analyze business performance by measuring the effect of in-venue marketing.
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Improve customer satisfaction through sufficient staffing during peak hours, proper signage, and making changes in underutilized areas.