Reports

The CMX analytics provides different reports to understand and monitor the behavior patterns of devices within a particular venue.

The analytics reporting facility provides a more regular and manager-oriented set of information through the provision of parameterized templates to measure various common trends and patterns that occur over a period of time in a particular zone.

The time window for reports is typically longer for Analytics. Reports operates off an aggregated databased which is considerably smaller than the full analytics database, which is restricted by default to 8 million points. For this reason you may likely to see less history available for Analytics than for Reporting.

Note The average dwell time is reported only for those devices that are considered to be staying. Therefore this is based on those devices between 5 to 120 minutes dwell in the zone.

Note The available parameters for the reports are self-configurable. Hence while choosing a data or time, the other options may be restricted. This is to ensure that around 30-40 data points are displayed along the X-axis and ensuring clarity.

This chapter contains the following sections:

Conversion Percentage

This report estimates the percentage of people who were in the vicinity of the actual zone before entering that zone. In order for this report to be effective, you must set up two zones. The first is the focus zone where people enter and the second is the catchment zone, that contains the potential visitors.

For example, in case of a shop, the report shows percentage of people seen outside the shop before entering the shop.

See the Configuring Conversion Percentage for more information.

Configuring Conversion Percentage

To run the conversion percentage report, follow these steps:

Step 1 On the CMX Analytics main page, click Reports.

Step 2 From the Report Type drop-down list, choose Conversion Percentage.

  • Configure the following in the Date/Time Selection group box:

– Click the calendar icon to choose the start date and end date or choose a preset value from the Select from a Preset drop-down list. The presets available are Yesterday and Last Week.

– Click the time icon to choose the time, hour, and minute or choose a preset value from the Select from a Preset drop-down list. The presets available are All day, Business hours, Morning, Lunch Time, Afternoon, and Evening.

  • From the Focus zone drop-down list, choose the focus zone that you want to reference as the actual zone.
  • From the Surrounding zone drop-down list, choose the surrounding zone. The surrounding area is the area inside and outside of the focus zone.

Step 3 Click Run Report.

The PDF of the report shows the percentage of visitors passing or entering the focus zone over a number of days in the right pane.

Note Use the zoom controls at the top of the report to enlarge, or decrease the size of the report view. Click Download to save the report.

Figure 6-1 Conversion Percentage Report

 

Detected vs. Connected Devices

This report shows an overview of the number of devices that were connected to the network and the devices that were merely probing during a given time period for a particular zone.

See the Configuring Detected vs. Connected Devices on the Selected Zone for more information.

Configuring Detected vs. Connected Devices on the Selected Zone

To run the detected vs. connected devices report on the selected zone, follow these steps:

Step 1 On the CMX Analytics home page, click Reports.

Step 2 From the Report Type drop-down list, choose Detected vs. Connected Devices.

  • Configure the following in the Date/Time Selection group box:

– Click the calendar icon to choose the start date and end date or choose a preset value from the Select from a Preset drop-down list. The presets available are Yesterday and Last Week.

– Click the time icon to choose the time, hour, and minute or choose a preset value from the Select from a Preset drop-down list. The presets available are All day, Business hours, Morning, Lunch Time, Afternoon, and Evening.

  • From the Zone drop-down list, choose the zone.

Step 3 Click Run Report.

The report shows the associated versus probing devices for a selected zone.

The result of this report contains the following:

  • A chart displaying the associated, detected, and connected devices in the selected area over a time period.
  • An image showing the distribution of devices on the floor.

Figure 6-2 Detected Vs. Connected Devices Report

 

Daily Visitors and Dwell Times

This report compares the number of devices in several dwell time categories for the same time window over a number of days in the target zone. See the Configuring Daily Visitors and Dwell Times for more information.

Configuring Daily Visitors and Dwell Times

To run the daily visitors and dwell times report, follow these steps:

Step 1 On the CMX Analytics home page, click Reports.

Step 2 From the Report Type drop-down list, choose Daily Visitors and Dwell Time.

  • Configure the following in the Date/Time Selection group box:

– Click the calendar icon to choose the start date and end date or choose a preset value from the Select from a Preset drop-down list. The presets available are Yesterday and Last Week.

  • From the Zone drop-down list, choose the zone you want to reference as a zone of interest

Step 3 Click Run Report.

The report shows both the number of devices and the average time spent in a zone across several days.

Figure 6-3 Daily Visitors and Dwell Times Report

 

Hourly Visitors and Dwell Time

This report compares the number of devices in several dwell time categories for the same time window over a number of days in the focus zone. In order to limit the clutter of results, time windows are only selectable for single days. The exception is Daily Visitors and Dwell time.

See the Configuring Hourly Visitors and Dwell Time for more information.

Configuring Hourly Visitors and Dwell Time

To run the hourly visitors and dwell time report, follow these steps:

Step 1 On the CMX Analytics home page, click Reports.

Step 2 From the Report Type drop-down list, choose Hourly Visitors and Dwell Time.

  • Configure the following in the Date/Time Selection group box:

– Click the calendar icon to choose the start date and end date or choose a preset value from the Select from a Preset drop-down list. The presets available are Yesterday and Last Week.

– Click the time icon to choose the time, hour, and minute or choose a preset value from the Select from a Preset drop-down list. The presets available are All day, Business hours, Morning, Lunch Time, Afternoon, and Evening.

  • From the Zone drop-down list, choose the zone you want to reference as a zone of interest.

Step 3 Click Run Report.

The hourly visitors and dwell time report is displayed in the right pane.

Figure 6-4 Hourly Visitors and Dwell Time

 

Movement Between Zones

The movement between zones report provides a breakdown of all zones at specific points as devices pass to and from the focus zone. This report gives the following information:

  • The zone where the device was first detected.
  • The immediate zone before and after where the device was last detected.

Configuring Movement Between Zones

To run the movement between zones, follow these steps:

Step 1 On the CMX Analytics home page, click Reports.

Step 2 From the Report Type drop-down list, choose Movement between Zones.

  • Configure the following in the Date/Time Selection group box:

– Click the calendar icon to choose the start date and end date or choose a preset value from the Select from a Preset drop-down list. The presets available are Yesterday and Last Week.

– Click the time icon to choose the time, hour, and minute or choose a preset value from the Select from a Preset drop-down list. The presets available are All day, Business hours, Morning, Lunch Time, Afternoon, and Evening.

  • From the Focus zone drop-down list, choose the zone you want to reference as a focus zone.

Step 3 Click Run Report.

The movement between zones report is displayed in the right pane.

Figure 6-5 Devices At the Entrance Zone

 

Figure 6-6 Devices At the Exit Zones

Figure 6-7 Devices Seen Before Visiting the Target Zone

 

Figure 6-8 Devices Seen After Visiting the Target Zone

Repeat Visitors

This report generates a list of devices with the most number visits to the venue. The time spent in the venue is considered a single visit as long as the device does not go undetected for one hour. The report considers the same time window over consecutive days. This report shows how frequently the visitors return to the venue within a time frame (once, twice, ten times), and how many days go by before they return to your venue.

See Configuring the Repeat Visitors for more information.

Configuring the Repeat Visitors

To run the frequency of visits, follow these steps:

Step 1 On the CMX Analytics, click Reports.

Step 2 From the Report Type drop-down list, choose Repeat Visitors.

The following parameters are displayed:

  • From the Date from drop-down list, choose the start date. The report shows the frequently seen top N devices from the selected date onwards.
  • From the Date to drop-down list, choose the end date. The report shows the frequently seen devices until the selected date.
  • From All devices start date drop-down list, choose the start date.
  • From the Building drop-down list, choose the building.

Step 3 Click Run Report. The following report is displayed in the right pane.

Figure 6-9 Repeat Visitors