Cisco CMX Analytics Configuration Guide, Release 8.0

Configuring Widgets

To add a new widget to the dashboard, follow these steps:

Step 1 Click the page selector icon located at the top left side of the dashboard page.

Step 2 Click + Add Page from the left pane. Four widget dashlets appear in the right pane.

Step 3 Enter the name for dashboard in the Untitled Page text box and click Save. The newly added dashboard appears in the left pane.

Step 4 Click + Add Widget to add a new widget to the dashboard. The Add a Widget dialog box opens.

Step 5 In the Add a Widget dialog box, do the following:

• Select the location of the building from the floor map that you want to include in the analysis.

Note Location selection is only for location enabled zones and not for presence enabled sites.

• On the Analytic tab, choose the analytic parameter for your widget: Dwell, Device Count, or Conversion Percentage.

– Dwell—Displays the average time that a device is spending in the target zone or site.

– Device Count—Displays the number of devices in the zone or site.

– Conversion Percentage—Displays the percentage between the devices that are coming into the store vs devices that are passing by.

Note The Conversion Percentage Widget is displayed only for Presence Analytics.

• On the Visualization tab, choose the display format for your widget: Line Chart or Bar Chart.
• On the Zones tab, do the following:

– To collect data for location enabled zones, you can either do a quick search by entering a partial or complete zone name in the search text box or select the radio button next to the zone.

– To collect data for presence enabled zones, you can either do a quick search by entering a partial or complete site name in the search text box or select the radio button next to the presence site.

• On the Date & Time tab, configure the date and time.

– Click the calendar icon to choose the start date and end date or choose a preset value from the Select from a Preset drop-down list. The presets available are Today, Yesterday, This Week, This Month, and Last Month.

– Click the time icon to choose the time, hour, and minute or choose a preset value from the Select from a Preset drop-down list. The presets available are All day, Business hours, Morning, Lunch time, Afternoon, and Evening.

Step 6 Click ADD WIDGET to add this widget to the dashboard.

The newly added widget with the data appears in the dashboard. The data provides information on the visitor traffic trends, dwell time, new vs. repeated visitor, etc. You can make use this statistics to improve the customer engagement.

Edit Dashboard and Widgets

To edit the individual widgets within the dashboard, follow these steps:

Step 1 Click the icon in the top-right corner of the widget.

Figure 4-3 Edit Dashboard and Widgets

Step 2 Edit the necessary parameters and click Save Changes.

Options Pane

The Rules pane allows you to identify the specific set of devices to which the analytics are to be applied and displays the following:

• Building—Lists all buildings that are synchronized with the MSE for analysis.
• Type—Lists different type of analysis to run: Zone Analysis, Alternative Path Analysis, Heat Maps, and Location Analysis. See Analysis for more information.
• Date/Time—This restricts the analysis to specific dates and times. Click the Date/Time group box and configure the following:

Note The date selector allows you to select only those dates for which there is some data available in the analytics database.

– Click the calendar icon to choose a start date and end date or choose a preset value from the Select from a Preset drop-down list. The presets available are Today, Yesterday, This Week, This Month, and Last Month.

– Click the time icon to choose the time, hour, and minute or choose a preset value from the Select from a Preset drop-down list. The presets available are All Day, Business Hours, Morning, Lunch Time, Afternoon, and Evening.

Note Only those paths that are within the time period are considered for analysis. For example, if the time period is between 6 AM to 4 PM, then only paths that start after 6 AM and finishes before 4 PM are considered for analysis.

• Zones—This restricts the analysis to specific zones. Click the Zones group box and configure the following:

– Restrict to Zones—Select this check box and choose one or multiple zones to restrict your analysis to selected zones. If want to analyze only certain part of the building, then information about the selected part is displayed.

Note Zones are defined as coverage areas in the Prime Infrastructure. Zone names are retained when there is data associated with them. Therefore while deleting previous zones in the Prime Infrastructure, these remain on the menus in Analytics until they disappear from the database during natural data pruning or rollover.

• Path Filters—This restricts the analysis to those devices that have followed a particular path through the predefined zones for analysis. The options are:

– Starts In—Select the zone where the wireless device was first detected from the Starts In drop-down list.

– Visits—Select the intermediate zone through which the device passes through from the Visits drop-down list.

– Ends In—Select the zone where the device was last detected from the Ends In drop-down list.

• Tags—This configures any additional labels that is associated with point, paths, and devices. This allows you to describe the choices of devices based on characteristics such as manufacturer, associate/probing etc.
• Advanced Filters—This restricts the analysis to points and paths with specific characteristics.

– Location Filters—Location filters allows you to select points for which you are more certain of the dwell times. This comes about when multiple points are detected in the same close proximity. These points (Actual) are replaced by a single one and the dwell time attached to it is the elapsed duration between the first and the last point. Mostly this filter is used to get a more accurate estimate on the dwell times, although using less data. As a side effect, it identifies the devices/paths which have instances of these points within them. Estimated dwell covers all points including the actual path.

– Path Filters—Path filters allows you to select the data for analysis based on quantitative constraints on paths. The different quantitative constraints that you can use on paths from the Path Filters are:

• Length—Length restricts the analysis to those paths within the sum of the straight line distances between the points.
• Duration—Duration restricts the analysis to the total duration between the first and the last time points on the path.
• Hops—Hops is the measure of the number of location observations made on that path.
• Granularity Options—This allows you to specify the number of typical locations that you want to find.

Note Number of Locations and Optimal field is displayed for Typical Locations Analysis.

– Number of Locations—Enter the number of locations that you want to include in the analysis. A large number of locations for zone analysis results in a dense concentration of markers across an area.

– Optimal—Select this check box if you want the number of locations to be determined mathematically.

– Number of Paths—Enter the number of popular paths that you want to include in the analysis.

Analytics Tab Toolbar

The Analytics tab contains the toolbars at the top-right of the page (see Figure 4-4).

Figure 4-4 Analytics Tab View Toolbar—Top-right

• Top View—Displays the top view for the floor map.
• Site View—Displays the side view for the floor map.

The Analytics tab contains the Navigation toolbar at the bottom-right of the page (see). This window provides access to the 2D and 3D navigation and visible overlays on the building or area when you are in the 3D or 2D environment.

Figure 4-5 Analytics Tab Navigation Toolbar—Bottom-right

• View

– 3D—The CMX analytics system provides the ability to view analytics results in 3D environment. This provides a better understanding of results on multiple floor paths or when the dwell time is calculated for the multi-storey building.

– 2D—The CMX analytics provides the ability to view the analytic results in 2D. The 2D environment is primarily for outdoor visualization such as analyzing the open space or placing the building in its geographical context.

• Rotate/Move—Click this to move or rotate the floor plan.
• Floorplan—Click this to view individual floor plans in the building.
• Zones—Click this and select the zone that you want to view on the floor.
• Access Points—Click this to view access points on the floor plan.

Prerequisites for Viewing CMX Analytics in 3D

• Set up the CMX analytics system. See the Workflow for Setting up the CMX Analytics System for more information.
• The CMX analytics supports a 3D representation of analytic results using the WebGL through Three.js library. See the WebGL Requirements for information on compatible browsers.